Project Management Software For Digital Marketing Agencies

In 2016 I left a full time job working for a digital marketing agency and decided to go out on my own.

One of the big pain points I found working with this agency was a lack of project management from most software solutions out there.

In 2017 I decided to build my own software specifically for agency owners and design it with functionality that would cater to people trying to start or grow digital marketing agencies.

The end result was a cloud based software that functions similar to Trello but includes many features for agency owners that Trello was lacking.

Here is a video covering the software + training with sales numbers in detail:
https://www.loom.com/share/2ea086ff7097437f96758a0ac8909e1a

Our marketing approach was to bundle the software with courses/training and sell the software as a “bolt-on” to use with it.

Initially we sold the software with that as the main focus part of our offer with training included.

For future offers, we highlighted training and made Evolutly more of an add-on within the offer. 

We used webinars and long form sales letters for all of the sales we generated to market our existing email lists and over the years would create different training angles to sell it which worked quite well. 

Angle #1 - Evolutly Software - We marketed the software itself while adding training content as a “bonus” to make the offer an easy sale.

Total sales with this angle: $42,224

Angle #2 - Agency Scaling Accelerator (Webinar slides used to pitch it)- This was an angle where we would teach people how to start a digital agency to get clients offering services such as web design and SEO while including Evolutly in the offer. 

Total sales with this angle: $46,670

Angle #3 - SMMA AI Revolution - This was a new training course discussing how to use AI tools and software to build an agency while we included Evolutly in the offer. 

Total sales with this angle: $11,617 (Yearly recurring profits, these customers all signed up for a yearly recurring plan)

This is what we are currently basing our profits as and including with the sale of our software. 

This listing includes:

1. The sale of the Evolutly software and all existing customer information, code, course domains, evolutly domain, webinar templates, and email sales templates.

2. Rights to sell our online training programs we’ve bundled with this software in the past (Agency Scaling Accelerator and SMMA AI Revolution) that was included with Evolutly for 100% commissions.

How does your business make money?

We make our money from selling the Evolutly software plus online video training showing people how to make the most of the software. The primary focus was to teach new or existing agency owners to scale and grow their business.

I teamed up with a partner on this and we decided to focus mostly on webinars to sell our online training.

We initially did a launch selling the software for $197 with a yearly smaller $27 recurring fee.

This first launch did over $6000 in total sales.

In 2018 we decided to raise the price to $297 and also keep the $27/yearly fee but this time include 6 weeks of online training to go along with the software.

In 2020 and 2021 we raised our prices again and launched the software at $497/yearly and increased our revenue substantially. 

In 2024 we launched an AI course for $97/yearly and included Evolutly in the sale.

From 2017-2024 we've totaled $100,868 in total sales selling both our software and our training. 

Because we used our own personal sales account on Zaxaa.com (our payment processor) for majority of sales between 2017-2023 we are selling the software and email lists based on our 2024 numbers which includes an account on Zaxaa.com specifically setup for Evolutly alone. 

As of 10/7/2024 there are 108 active paying members on a yearly recurring plan ($11,617) we are including with the sale from our most recent launches of SMMA AI Revolution.