Established Sports Content Affiliate Website

This listing is for a low-maintenance affiliate business established in June 2017 within the sports niche. The WordPress site focuses on content related to mixed martial arts (particularly the UFC), featuring high-quality material and strong relationships with top affiliates.

When active, the business previously achieved six-figure annual revenue for consecutive years.

Unfortunately, due to other obligations, the owner hasn't been able to work on the site consistently since then, leading to a dip in traffic and revenue. However, the relationships with the affiliates that helped the business reach that revenue milestone remain strong.

The business currently earns ~70% of its revenue through affiliate marketing and the other ~30% from display ads via Raptive. The vast majority of traffic is derived from organic search. The leading countries for traffic are the US (60%), Canada (9%), and the UK (7%).

Included in the sale is a high-potential email list and a monetized YouTube channel. Details below:

Email List: 500+ subscribers
Monetized YouTube: 1,490 subscribers
Facebook: 7,000+ followers
Instagram: 9,000+ followers
Twitter: 3,000+ followers
The domain has a strong backlink portfolio, including links from powerhouse brands such as ESPN, Business Insider, and all leading sites within the niche.

Three freelance writers produce content for the site, two based in the US and one in Canada. A recent job listing received 100+ applicants that the buyer can use to hire additional writers if needed.

The site has been dormant for several months and the owner hasn't worked consistently since reaching major revenue milestones in 2020-2021.

Growth opportunities include bringing the site back from its dormant state, expanding content into other sports, hiring additional writers, and leveraging Google News to increase page views. The seller also suggests creating more evergreen content and establishing more affiliate relationships.

Opportunities

Return to active state
Expanding into other sports
Hiring more writers and producing more content
Building more evergreen content
Building relationships with more affiliates
Work & Skills Required

Updating affiliate ads
Managing affiliate tasks
Writing and replying to emails
Communicating with the team of writers